Synopsis
The "Low Pro" video presents Dialect and Despair's track as a deliberately provocative underground hip-hop statement rather than a conventional performance clip. Its concept emphasizes the song's confrontational attitude and visual edge, helping the video stand apart from standard rap promos. The imagery was designed to attract attention and provoke a reaction, while Melanie Rutherford's vocal contribution adds a contrasting melodic presence to the track's hard-edged production.
Factoids & Trivia
- "Low Pro" appears on Dialect and Despair's 2012 album "Self Evident" and features vocalist Melanie Rutherford.
- The track draws on "That Funk" by The Beatnuts and EPMD, combining an Indian record sample with a complex drum pattern and Rutherford's sung hook.
- The video was produced through the Media Resource Centre's Clip It! initiative, which provided a grant to help realize Despair's concept.
- The clip was reportedly removed from YouTube for violating the platform's terms of service. The group expected that possibility, and later said the resulting "banned from YouTube" label generated curiosity around the video.
- The video is archived by Clipland with a Vimeo embed, preserving it as one of the promotional clips connected to the "Self Evident" campaign.