Synopsis

The video presents a glossy, fashion-centered showdown built around status, desire, and attitude. Paris Hilton spots a coveted handbag and clashes with another woman over it, turning the accessory into the prize in an exaggerated battle of style. Their confrontation spills into an elevator, where the tension becomes a comic spectacle for the startled onlookers. Set to Creature's upbeat electro-pop track, the clip matches the song's playful celebration of confidence with a knowingly over-the-top fashion-ad aesthetic.

Factoids & Trivia

• The clip was released in 2009, while the song appeared on Creature's debut album, No Sleep At All, first issued in 2008.

• The video is closely associated with a BE magazine advertising campaign featuring Paris Hilton. The commercial aired in France in March 2010 and used "Who's Hot Who's Not" as its soundtrack.

• The BE campaign was created for the magazine's "for the now generation" positioning, making the song's themes of style, attitude, and pop-cultural cool a natural fit.

• Creature member Lisa Iwanycki is credited in the video as Cowbella, while drummer Sid Zanforlin also appears under his stage name, Sid-Z.

• Zanforlin is listed as the video's writer, with Philippe Chabot credited as producer.

• The song's lyrics look back to the positivity and community spirit of 1970s Brooklyn hip-hop, contrasting that ideal with celebrity culture, commercialism, and empty status seeking.