Synopsis

A colorful, ghostlike Britta Persson wanders through a dense Swedish forest as "Toast To M" unfolds. The dreamlike imagery gives physical form to a song addressed to M, a friend who died by suicide in 2008. Memories of childhood games, bicycle rides, and skateboarding surface alongside images of isolation, remembrance, celebration, and fireworks. The video's bright, otherworldly atmosphere contrasts with the song's grief, creating a haunting portrait of someone remembered with affection rather than anger.

Factoids & Trivia

• "Toast To M" appears on Persson's 2010 album "Current Affair Medium Rare," where it is the third track and runs for approximately four minutes and 15 seconds.

• The video was filmed in a deep Swedish forest. Contemporary coverage described its central figure as a colorful apparition moving through the woodland landscape.

• The song's lyrics identify M's death as a suicide in 2008 and connect the remembrance with a toast and fireworks, giving the video's New Year's-style imagery a mournful purpose.

• This was the second video Persson made with the same creative team after "Meet a Bear."

• "Toast To M" received an honorable mention in Stereogum's "The 10 Best Videos Of The Week" feature in 2010.