Synopsis
Nordpolen's "nar mitt blod pumpar i dig" is presented as a hypnotic, slow-motion dance piece. Pelle Hellstrom performs amid highly saturated fields of blue, pink, green, and red, while shadowy figures move, writhe, and gesture around him. The imagery has no conventional storyline; instead, it translates the song's physical intensity into a pulsating visual atmosphere. Bright colors, distorted movement, and the performers' detached expressions create an erotic, surreal mood that feels both celebratory and slightly unsettling.
Factoids & Trivia
- The video premiered on August 28, 2012, after the single had been sent to Swedish radio in June.
- The track was released through Sincerely Yours, the Gothenburg label associated with The Tough Alliance and several influential Swedish electronic-pop acts.
- The song appeared on Nordpolen's second album, "Vi ar manga som ar vakna i natt," which followed on March 6, 2013.
- Nordpolen is the recording alias of Pelle Hellstrom, whose debut album, "Pa Nordpolen," had appeared in 2008.
- Contemporary descriptions of the video emphasized its use of vivid, aggressively saturated colors and slow-motion dancing rather than a narrative storyline.
- The single became one of the most visible signs of Nordpolen's return after the long gap between his first and second albums.
- Eric Berglund, known from The Tough Alliance and the project CEO, was connected with the song's production.