Synopsis
Simian Mobile Disco's "Audacity of Huge" turns a boastful fantasy of wealth and excess into a surreal pop-art spectacle. Against vivid primary-color backdrops, glossy objects, metallic surfaces and playful graphic effects flash in time with the track's oversized electronic pulse. Toy-like imagery, silver paint, candy-colored props and eccentric visual inserts create a deliberately artificial world where luxury becomes cartoonish and absurd. Rather than following a conventional narrative, the video builds a fast-moving collage that mirrors the song's escalating list of extravagant possessions and cultural references.
Factoids & Trivia
- The video was released in June 2009, ahead of the August release of *Temporary Pleasure*, the album from which the single was taken.
- "Audacity of Huge" features Chris Keating of Yeasayer on vocals. The song's title plays on Barack Obama's 2006 book *The Audacity of Hope*.
- The production uses a highly tactile visual language: primary colors, shiny surfaces, silver paint, candy-like props and deliberately artificial-looking effects. Contemporary coverage characterized it as visual "eye candy," matching the song's fixation on conspicuous excess.
- A Mamma Cass playing card and a 2-XL toy are among the video's conspicuous pop-cultural and novelty objects. Their presence reinforces the track's collage of references, wordplay and deliberately random luxury imagery.
- The production credits list animation by Rob Jones, cinematography by David Procter, editing by Jo Apps, and production through ISO Films.
- The video's handmade, graphic look connects with Kate Moross' wider design practice, which often combines bold color, animation and tightly synchronized visual elements.