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Ten by Ten - Bluebrain

Music Video
ArtistTen by Ten

Wiki

Synopsis

A lone CG figure moves through a surreal, constantly shifting world in search of a way forward. The journey is filled with strange spaces, mechanical forms, obstacles and transformations, creating the feeling of an enigmatic quest rather than a conventional narrative. Beneath its clean, graphic surface, the video reflects the pressure of economic uncertainty and the persistence required to keep working through a crisis. Its ultimately hopeful tone suggests that perseverance can lead beyond the forces that seem to control everyday life.

Factoids & Trivia

  • The video was made for Bluebrain's "Ten by Ten," a track from the duo's album "Soft Power."
  • The project took approximately six months to develop and was completed almost entirely by one person with no budget.
  • The story was shaped by the economic crash and the financial uncertainty surrounding the video's production. Its themes include hard work, perseverance and optimism during a crisis.
  • The band consists of brothers Ryan Holladay and Hays Holladay.
  • Additional 3D modeling, shading and rigging came from Austin Hernandez and James Atilano.
  • The band approached the animator after seeing an unofficial video made for Grizzly Bear's "Two Weeks." The "Ten by Ten" project gave him full creative license and marked a move toward a more graphic and polished visual style.
  • The finished video runs for approximately five and a half minutes and was featured in motion-design and animated-film showcases.
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