Synopsis

Uffie moves through a stark school corridor, pushing through one set of doors after another. Each passage seems to lead back to the same hallway, but the environment keeps changing: people, movement, perspective, and gravity become increasingly unstable. Her determined walk turns into a surreal journey through an apparently endless maze. Just when escape seems possible, the corridor closes in around her, leaving Uffie trapped behind the doors she has been passing through.

Factoids & Trivia

• The video premiered on October 6, 2010, ahead of the single's October 18 release.

• It was shot in the suburbs of Paris on September 9, 2010.

• The production was handled by Frenzy Paris, with post-production by AB/CD/CD at Firm.

• The track was produced by SebastiAn and appeared on Uffie's debut album, "Sex Dreams and Denim Jeans."

• The repeating hallway structure gives the video a visual connection to endless-loop and maze narratives, while its abrupt shifts in scale and gravity add a distinctly surreal edge.

• "Difficult" was released with remixes by SebastiAn and Azari & III.