Synopsis
Morten Winther's "Beat It Tonight" is an explicit, surreal party video built around three women whose hedonistic behavior turns increasingly strange and unsettling. Naked and intoxicated, they pose, play and indulge in deliberately provocative tableaux, while grotesque props and tactile imagery disrupt the glamour. Monster-like gloves, toy slime and a Molotov cocktail introduce a darker symbolic layer, suggesting addiction, temptation and the struggle to overcome an insistent inner urge. The result is less a conventional narrative than a stylized collision of sex, excess and discomfort.
Factoids & Trivia
- The song was released as a single on August 31, 2012, and has a running time of 2:58.
- The opening monster-glove sequence was a particularly important visual detail. Morten Winther reportedly examined almost 100 different pairs before finding the ones used in the video.
- Winther highlighted the contrast between the repulsive appearance of the gloves and the attractive human body they touch as one of the clip's central aesthetic tensions.
- The video includes a scene involving toy slime. Winther later reused the idea of having performers manipulate an unusual, tactile substance in his work on Brandon Beal's "Twerk It Like Miley."
- The video's imagery attracted attention outside normal music-video channels. It was featured by Gizmodo in December 2013 as an unusual and explicit online clip.
- A reading circulated with the video interprets the partying women as a representation of addiction's persistent urge, while the Molotov cocktail suggests a determination to defeat it.