Synopsis
Danny Brown turns "WitIt" into a hyperactive digital fever dream. Performing in a strip club surrounded by dancers, he moves through flashes of neon color, pixelated graphics, looping GIF-style imagery, and psychedelic visual effects. The video avoids a conventional storyline, instead matching the track's frantic energy with a deliberately chaotic collage. Its exaggerated presentation blends raunchy club imagery with the tacky, maximalist look of late-1990s Southern rap artwork and early Internet culture.
Factoids & Trivia
- The video premiered on October 24, 2012, during the promotional period for Brown's *XXX* era.
- "WitIt" was an extra track on the deluxe edition of *XXX* and was also included on the *OD EP*.
- Its visual style was explicitly inspired by animated GIFs, early Web 1.0 imagery, and the lavishly cluttered album covers associated with No Limit Records.
- The video's aesthetic was also compared to Pen & Pixel artwork, the graphic design style strongly associated with many 1990s Southern hip-hop releases.
- The clip was released through Noisey in association with Fool's Gold Records.
- Contemporary coverage described the song as a recurring highlight of Brown's live performances, making the video an extension of its already manic, crowd-focused energy.
- The production credits list Skye Skii and Jesse Miller-Gordon among the producers, with Andrei Zakow handling cinematography.
- Its explicit strip-club imagery and deliberately abrasive editing made the video a particularly direct visual match for the song's provocative lyrics.