Synopsis

A young boy moves through a rough urban neighborhood while carrying a Walkman and navigating a world shaped by crime and intimidation. The video then shifts focus to two reckless police officers, whose abuse of authority turns the streets into their personal playground. They harass civilians, handle weapons, drink, party, and perform donuts in a parking lot before the day ends in a disturbing display of corruption. The cinematic narrative mirrors the track's aggressive energy while presenting power and violence as part of a destructive cycle.

Factoids & Trivia

• "Run This" was released as a single from THUGLI's 2013 *Onslaught* EP.

• The official video premiered through THUMP on December 9, 2013.

• The production was made in cooperation with MuchFACT, a Canadian program that supported music-video production for Canadian artists.

• The clip attracted attention for treating an electronic track like the soundtrack to a gritty short crime film rather than using a conventional performance-based format.

• Its provocative images of police misconduct, drugs, guns, and reckless behavior generated strong reactions. Some viewers praised its cinematic ambition, while others found its subject matter disturbing.

• The video received the Director of the Year award at the 2014 MuchMusic Video Awards.

• It also won First Prize in the North American music-video category at the Cannes Young Director Award.

• THUGLI's Pat Drastik and Tom Wrecks had already built a reputation as scratch DJs and party-rocking performers before the video brought them wider attention.

• The video's original THUMP upload became a major online success and helped establish "Run This" as THUGLI's breakout release.