Synopsis

Novika's "Who Wouldn't" is a reflective, intimate video built around the desire to pause, escape the pressure of time, and reconsider the choices that shape adult relationships. Instead of following a conventional narrative, it presents Novika alongside friends and collaborators connected with the making of the album. The restrained imagery mirrors the song's mood of emotional fatigue, longing, and uncertainty, while the recurring sense of closeness gives the video a personal, communal quality.

Factoids & Trivia

• "Who Wouldn't" was the first single from Novika's 2013 album "Heart Times," released ahead of the album's April premiere.

• The song was written by Novika and Bogdan Kondracki. Kondracki also handled the arrangement and had worked with Novika on her previous releases.

• The video was produced by Papaya Films, with cinematography credited to Robert Ceranowicz and Pawel Witecki.

• People appearing in the video included friends of Novika and individuals involved with the creation of "Heart Times," giving the clip a deliberately personal character rather than presenting a cast of unrelated performers.

• The single was accompanied by remixes from Envee, Daniel Drumz, Tanzlife, and Random Trip.

• In 2013, "Who Wouldn't" was nominated for Video of the Year at the Nocne Marki awards.

• Novika later singled out "Who Wouldn't" as one of the videos she particularly liked, alongside "Tricks of Life" and "Perfect Beach."