Synopsis

Flox performs "The Words" in a surreal, studio-built world shaped by reggae imagery, theatrical styling, and dreamlike visual effects. His direct-to-camera performance is surrounded by unusual props, warm lighting, and composited backgrounds that give the clip a slightly otherworldly atmosphere. The visuals echo the song's focus on communication, as Flox addresses the viewer while questioning shallow, formulaic lyrics and insisting that the words in a song deserve attention.

Factoids & Trivia

• "The Words" was released as part of Flox's 2009 album of the same name and later appeared on the 2010 collection "Fab Five Years."

• The song is written and composed by Flox. Its lyrics deliberately challenge the dominance of generic love songs, sexual cliches, and attention-seeking provocation in popular music.

• The video was produced through a collaboration between Evostruct and L'Oreille Cassée, with post-production and editing completed at Evostruct Studio.

• Much of the clip was filmed against a blue screen at Studio EVO, allowing the production team to build its stylized environments in post-production.

• The production notes identify a Canon 5D Mark II as the camera used for the shoot, along with continuous lighting and 100mm and 24-70mm lenses.

• The deliberately desaturated color treatment and distinctive art direction give the performance a fantasy quality that has been compared to a Rastafarian variation on the imagery of "The Fountain."

• The clip won the Grand Prix at the 2010 Protoclip International Music Video Festival, where it was recognized for its creative and artistic approach.