Synopsis

A Sunny Day in Glasgow turn the video into a surreal, low-budget fever dream. The band members appear covered in camouflage paint as they move through an absurd, highly stylized world of strange poses, frantic gestures and playful menace. The imagery keeps colliding with the song's bright shoegaze energy, creating a deliberately confusing short film rather than a conventional performance clip. Its sense of dislocation and exaggerated behavior gives the video a comic, absurdist edge while reinforcing the track's restless, propulsive mood.

Factoids & Trivia

• The video was made for Professor Ariel Schulman's Film & Function class at Tulane University during the spring 2010 semester.

• Its concept was described as a short film about "the unrelenting existential riptide that is Modernity," with the visual approach heavily inspired by LL Cool J's character in the 1992 film "Toys."

• The project was produced as a Court 13 Omnimedia production, with Josh Penn producing, Jake Springfield handling cinematography and Z Behl overseeing the art direction.

• The camouflage-painted appearance became the video's most recognizable visual joke. Pitchfork's announcement played on the idea that the Philadelphia shoegaze band had learned how to "blend in."

• The production credits include dedicated acknowledgments for animal control, photographic evidence and fried chicken, suggesting that the deliberately chaotic presentation extended behind the camera as well.

• "So Bloody, So Tight" appeared on the "Nitetime Rainbows" EP, released by Mis Ojos Discos in 2010. The track was one of the EP's new songs rather than a remix of its title track.