Synopsis

Vic Mensa delivers his solo introduction through a frantic, surreal visual barrage. He appears in a cemetery, undergoes bizarre brain surgery, handles a cow brain in a laboratory-like setting, and takes a rapper hostage before performing amid glowing television screens. Quick cuts, strange props, and deliberately disorienting imagery mirror the track's chaotic guitars and aggressive flow. Chance the Rapper makes a brief appearance, while members of the Chicago-based SaveMoney collective turn up throughout the video.

Factoids & Trivia

• The video was released on May 8, 2013, as the first single from Vic Mensa's planned INNANETAPE project. The official upload describes the track as produced by Mensa, with additional production from Peter Cottontale.

• The cow brain seen in the laboratory sequence was reportedly obtained from a farm after the production team went looking for one specifically for the shoot.

• Mensa produced the song himself and said he built it around a heavily chopped sample from an old Isley Brothers recording. He emphasized that the source material was transformed rather than left as a recognizable loop.

• Mensa later described "Did It B4" as one of his earliest beats and said its initial response had been mixed and milder than expected. He discussed reworking and rereleasing it, potentially with Leather Corduroys, although the song ultimately did not appear on INNANETAPE.

• Contemporary coverage presented the clip as part of Mensa's transition from Kids These Days frontman to solo artist, making its deliberately unorthodox imagery function as an announcement of his greater creative control.