Synopsis

"Quoi!" is an abstract, browser-based music video built as an interactive audiovisual environment rather than a conventional narrative clip. Geometric forms and luminous 3D objects drift, expand, and transform in response to the track, creating a fluid digital space for the viewer to explore. The experience is intentionally minimal: users can influence parts of the presentation, but the video remains watchable as a purely visual accompaniment to Avalon Emerson's driving electronic production.

Factoids & Trivia

• The project was created by digital artist and developer Cabbibo and is presented as an "interactive track," rather than a standard linear music video.

• "Quoi!" was released as part of the *Pressure / Quoi!* EP on Icee Hot Records in January 2014.

• The original experience was designed for the web using Web Audio API and WebGL, combining browser-based sound playback with real-time 3D graphics.

• Cabbibo developed the underlying Wom.bs framework for roughly three months before shifting attention to the "Quoi!" experience. The final creative build was completed during an especially intense two-week period.

• Interaction was deliberately kept limited. Cabbibo noted that some viewers did not realize the piece was interactive, but still enjoyed it as a purely visual work.

• Avalon Emerson's official website lists "Quoi!" among her music videos and specifically identifies it as an interactive music video.

• The project reflects an early-2010s strain of experimental music-video design in which the browser itself became part of the artwork, replacing the fixed frame of a conventional clip with a responsive digital space.

• Cabbibo singled out the video's credits as a favorite element, describing them as an example of an unusually ambitious idea successfully coming together.