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David Guetta feat. Akon & Ne-Yo - Play Hard

Music Video | USA | 1967

Wiki

Synopsis

Set in Mexico City, the video follows two aspiring dancers who visit a dealer to buy flamboyant, elongated cowboy boots for a local dance contest. Their home becomes a lively gathering place filled with dancers, cowboys, domino players, and the song's featured performers. At the competition, the contestants show off increasingly eccentric moves until an unexpected young challenger arrives in a Renault Twizy, snacking on Takis. He joins the battle and ultimately steals the spotlight, turning the colorful dance rodeo into an absurd celebration of passion and performance.

Factoids & Trivia

  • The official video was released on April 22, 2013, and uses the 3:28 "New Edit" of the song rather than the original 3:21 version.
  • The shoot took place in Mexico and reportedly lasted two days, with a production team of approximately 185 people.
  • The pointed boots featured in the video are based on a real Mexican fashion subculture. They were not invented solely as a music-video gag.
  • David Guetta described the concept as a humorous look at Mexican subcultures and at people pursuing an unusual passion with serious dedication.
  • The production combines dance footage with pyrotechnics, an intentionally exaggerated beauty-pageant atmosphere, colorful costumes, and surreal comedy.
  • Les Twins, the French dance duo Larry and Laurent Bourgeois, appear in the video. Their highly physical style adds a contemporary street-dance element to the rodeo setting.
  • The video drew criticism for presenting Mexico through exaggerated stereotypes, particularly its fiesta imagery, ranch setting, costumes, and oversized boots.
  • The song's prominent synth riff samples Alice Deejay's "Better Off Alone," linking the video to the early-2000s Eurodance sound that influenced the track.

Lyrics

© David Guetta feat. Akon & Ne-Yo - Play Hard. This is an excerpt, provided as citation under fair-use.
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