Synopsis

In a rain-soaked, dreamlike woodland, masked electronic musician Slow Magic moves among a group of costumed figures who appear to belong to a strange nocturnal gathering. The characters wander, stare, and perform around the forest while Slow Magic's drumming gives the imagery an increasingly ritualistic energy. The video balances playful costuming with an eerie atmosphere, turning the track into a surreal introduction to the world surrounding the album How To Run Away.

Factoids & Trivia

• The video was created as an announcement piece for Slow Magic's second album, How To Run Away, rather than as a conventional narrative promo. The track was later included on the album, released in 2014.

• The production marked one of SneakyBoy's first major experiments with extensive costuming. The filmmakers designed character types that would return in later Slow Magic-related work, including the imagery made for the How To Run Away album art.

• Heavy rain became an unexpected part of the shoot. The crew carried a large glide track through the wet locations, before SneakyBoy later moved toward using a Steadicam setup.

• SneakyBoy described the cast as an "awesomely creepy nocturnal breakfast club," a phrase that became a recurring part of the studio's visual aesthetic.

• Early coverage presented the clip as a teaser for upcoming Slow Magic material and emphasized the contrast between the producer's colorful animal-like mask, woodland setting, and increasingly psychedelic electronic sound.