Synopsis

David Dallas presents "Big Time" as an ambitious, self-aware rap performance about chasing success without losing sight of where he came from. The video moves between stylized performance setups and images that suggest travel, recognition, wealth, and the pressure of making it beyond New Zealand. Rather than following a conventional storyline, it builds an energetic portrait of an artist imagining the possibilities ahead while staying grounded in the work required to reach them.

Factoids & Trivia

• "Big Time" was released as a single in 2009 and appeared on Dallas' debut solo album, "Something Awesome."

• The song was deliberately chosen despite concerns that it was too slow, too lyric-heavy, and not an obvious radio track. Dallas later described the international response to the song and video as vindicating.

• Kanye West featured the video on his website in 2010. The exposure helped introduce Dallas to a much wider audience, particularly in the United States.

• The video was part of a broader international push built around direct online promotion. Dallas sent it to people and websites that had already shared his earlier work, helping the clip spread through hip-hop blogs.

• "Big Time" received exposure on MTV music channels and was later used by HBO in promotion for "Entourage."

• The track was produced by Nick "41" Maclaren, who had also worked with Dallas during his earlier New Zealand hip-hop projects.

• The video's international attention contributed to Dallas' later partnership with New York-based Duck Down Music, announced in 2010.