Synopsis

Maria Minerva appears in a surreal, handmade world of bright colors, simple shapes, and deliberately rough visual textures. The video moves more like a playful collage than a conventional narrative, pairing the song's hazy electronic pulse with imagery that recalls children's television and early computer graphics. Its loose editing, artificial backdrops, and cheerful oddness create a dreamlike presentation that feels both innocent and uncanny, mirroring the track's detached vocals and softly hypnotic atmosphere.

Factoids & Trivia

• "Lovecool" comes from Maria Minerva's second album, "Cabaret Cixous," released by Not Not Fun on August 1, 2011.

• Contemporary coverage described the video's bold colors and patchwork construction as reminiscent of a children's television program.

• The visual style was also characterized as inspired by 1990s New Age imagery, placing the video between wellness-video optimism, DIY graphics, and surreal pop.

• The song was one of Maria Minerva's early recordings. Before adopting her better-known stage name, she performed under the name UNCANDY, and "Lovecool" had appeared on Estonian compilations in 2010.

• The album title refers to French feminist writer and theorist Helene Cixous. That intellectual reference contrasts with the video's playful, homemade presentation and the track's airy dance-pop surface.

• The official upload appeared in 2011 and credits the production to New Feeling Industries, with thanks given to Joonatan Allandi.