| Advertiser | adidas |
| Brand | adidas |
| Director | Fredrik Bond |
| Director of Photography | Carl Nilsson |
| Music | Simon Elms |
| Editor | Rick Russell |
| Producer | Helen Williams (at Harry Nash) |
| Agency Producer | Jackie Adler |
| Production Designer | Dean Maryon |
| Product | Sneakers |
| Production Company | Harry Nash |
| Account Executive | Luice Tenney |
| Awards | Live Action Directors, 2000 (Winner) Cannes Lions - International Advertising Festival, 2000 (Silver Lion) Epica, 2000 (Gold Epica) Epica, 2000 (Winner) CLIO Awards, 2001 (Silver) One Show Awards, 2001 (Silver) |
| Biz Sector | Sportswear |
| Editorial Company | Final Cut |
| Script/Written by | Lorenzo De Rita |
| Sound Mix | Stereo |
| Spot Name | Adidas Makes you Better / Jonah Lomu |
| Talent | Jonah Lomu |
| Technical Specifications | colour - format unknown |
| additional Credits | Chris Mendola |