It must've been the 'why-didn't-i-think-of-that' coolness of the ad, And 'Happy Jack' by The Who kicked it up a friggin notch!

Happy Jack wasn't old, but he was a man.
He lived in the sand at the Isle of Man.
The kids would all sing. He would take the wrong key
So they rode on his head in their furry donkey.
The kids couldn't hurt Jack.
They tried and tried and tried.
They dropped things on his back
And lied and lied and lied and lied and lied,
But they couldn't stop Jack or the water's lapping
And they couldn't prevent Jack from being happy
But they couldn't stop Jack or the water's lapping
And they couldn't prevent Jack from being happy.
The kids couldn't hurt Jack.
They tried and tried and tried.
They dropped things on his back
And lied and lied and lied and lied and lied,
But they couldn't stop Jack or the water's lapping
And they couldn't prevent Jack from being happy.