Synopsis
The Stone Roses appear inside a distorted, dreamlike room where television images, snow, static and fragments of old film blur the line between memory and reality. John Squire and Mani watch footage of Ian Brown and Reni on a television, while a masked figure wearing Reni's face appears in the room. Brown is presented less as a conventional performer than as a ghostly broadcast image, turning the romantic song into an unsettling vision of isolation, fractured identity and a band slipping apart.
Factoids & Trivia
- Reni did not appear for the shoot, so the video was made without the Stone Roses' drummer. An unidentified figure wearing a mask of Reni's face was used in his place.
- Ian Brown also missed the first day of filming. The video acknowledges his absence by showing Squire and Mani watching footage of Brown and Reni on television and checking their watches.
- Squire and Mani watch footage from the American version of "Love Spreads," one of the few promotional clips from the Second Coming period to feature the whole band together.
- The clip was released during a particularly unstable period for the group. Reni had left the band around the beginning of 1995, shortly after Second Coming arrived following a five-and-a-half-year gap between albums.
- The video's oversized room, television screens, broadcast interference and masked figures create an expressionist horror atmosphere rather than a straightforward performance setting.
- The visual approach helped make "Ten Storey Love Song" one of the more distinctive videos associated with Second Coming, emphasizing absence and fragmentation at a time when the band's public image was becoming increasingly distant.