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Björk - Army Of Me

Music Video | 1995
ArtistBjörk
SongArmy Of Me
AlbumPost
DirectorMichel Gondry
ProducerSteven Elliott (at Partizan Midi Minuit)
GenreIndustrial
IntroNo
OutroNo
Executive ProducerGeorges Bermann
Executive ProducerPete Chambers
Production CompanyPartizan Midi Minuit
Highest Charts Position10(UK)
NotesBjörk: _. . And when Michel gets his strokes of genius and, in the video for 'Army of Me', wants a dentist that's a gorilla to find a diamond in my mouth, some people call it nonsense. But it's probably the most realistic way of expressing what situation I'm in - all these people trying to take things away from me, and the gorilla finding a diamond that I don't know I have and then stealing it. 'Army of Me' is so much about me actually learning that I have to defend myself. I have to stand up and fight the fucking gorilla. Once I've got the diamond and I run away with it, it becomes massive 'cos it's mine. But if the gorilla had kept it, it would have gone really tiny. That's surrealism for me._
Runtime3:56
Song Nominations1995 MTV Video Music Awards(Best Special Effects)
Sound MixStereo
Technical Specificationscolour - format unknown
VFX CompanyBuf Compagnie
Video Stream URLviva3445
Release date

Wiki

Synopsis

Björk drives a gigantic tanker through a bleak, surreal city, determined to reach someone who refuses to wake up and take responsibility. After stopping at a dentist, she discovers that the gorilla-like practitioner has stolen a diamond from her mouth. She recovers the enlarged gem and uses it to power her vehicle to an art museum, where her loved one is displayed as an exhibit. A bomb blast destroys the building and releases him, turning the song's confrontational message into a strange act of tough love.

Factoids & Trivia

  • "Army of Me" was released in 1995 as the lead single from Björk's album *Post*. The song was co-written by Björk and Graham Massey.
  • Although the track also appeared on the *Tank Girl* soundtrack, Björk and her label chose not to fill the music video with footage from the film. The clip instead builds its own self-contained fantasy world.
  • The visual style uses deliberately artificial-looking environments, including cardboard- and papier-mache-like sets, miniature effects, and exaggerated props. This gives the video a handmade, dream-logic quality rather than the polished look of a conventional action clip.
  • The video's closing explosion became controversial in 1995. MTV restricted the clip to late-night programming because its imagery of a bomb detonating at a public building was considered especially unsettling in the aftermath of the Oklahoma City bombing.
  • Björk described the diamond as something valuable inside her that she did not initially know she possessed. Its growth after she reclaims it turns the surreal gag into a metaphor for self-defense and recognizing one's own strength.
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