Synopsis

A woman moves through an eerie woodland in an otherworldly pursuit, caught between freedom and an unseen force pulling her back. Her journey shifts between graceful, dreamlike movement and unsettling encounters with a dark figure whose presence suggests fear, control, and inner conflict. As the escape becomes increasingly disorienting, the video's surreal imagery turns the forest into a space where liberation and danger overlap. The visual story mirrors the song's themes of wanting to break away from an oppressive routine while feeling uncertain about what lies beyond it.

Factoids & Trivia

• "Fire" was released as the first single from Phototaxis' second album campaign. The single appeared in late 2012, while the official video followed in January 2013.

• The concept uses an abstract fantasy narrative to address the pressures of daily work, consumerism, industrialization, and social control.

• Costume design carries much of the video's symbolism. The woman's dress begins with a magical appearance and gradually deteriorates into something resembling a rag.

• The clothing for the dark-side character was made from rubber and tires, giving the figure a distinctly industrial texture.

• Tribal-style makeup was used metaphorically rather than simply as decoration, reinforcing the video's tension between instinctive freedom and the structures imposed by modern society.

• The production involved actors Yael Feldinger and Asher Kadosh. Movement work for the performers was created by Inbal Shachar.

• Behind-the-scenes stills from the shoot were photographed by Adam Rubin.

• The song runs for approximately 3 minutes and 44 seconds.