Synopsis

Set inside a stark, all-white psychiatric hospital, the video follows patients and attendants through a series of unsettling and surreal encounters. A young girl draws in her room while staff attempt to confiscate her materials, and a contortionist moves through the corridors like a living apparition. The members of jj appear within this controlled environment, where individuality seems suppressed and reality becomes increasingly unstable. The extended video balances eerie institutional imagery with dreamlike moments of movement, color, and unexplained magic.

Factoids & Trivia

• "All White Everything" was released on June 11, 2014, as the first video from jj's third album, "V."

• The song had first appeared publicly on May 29, 2014, the same day it was released as part of the album campaign.

• The video's nearly monochromatic design directly reflects its title. White dominates the hospital, costumes, props, and makeup, making the occasional color element especially striking.

• Music writers described the setting as a repressive mental hospital or psychiatric asylum, while the contortionist was singled out as the video's most mysterious and hopeful presence.

• The extended version runs as a self-contained visual piece rather than a conventional performance clip. It was presented as an unusually long and deliberately strange companion to the song.

• The production credits list Anton Holm for photography, Simon Moller for color grading, and an editing team consisting of Olivia Kastebring and Viktor Skogqvist.

• The cast includes Sara Runsten, Frida Spang, Staffan Bromander, Jens Soderhall, Ricky Mehra, and Love & Thanks to jj.