Synopsis

This fashion-focused video turns Southern Shores' airy electronic track into a study in movement, texture, and personal freedom. Models wearing Susan Lu's Bend Sport Couture move through a series of carefully composed settings, with the garments shifting between athletic wear and polished urban fashion. The imagery favors mood over narrative, using graceful gestures, changing poses, and an understated visual rhythm to suggest travel, possibility, and the desire to go wherever the moment leads. The result is closer to a cinematic fashion presentation than a conventional performance video.

Factoids & Trivia

• The video is presented as a collaboration between designer Susan Lu, the fashion label Bend Sport Couture, and Toronto electronic duo Southern Shores.

• Southern Shores' "Take Me Anywhere" appears on the duo's *Atlantic EP*, which was released on July 12, 2011.

• The Vimeo presentation credits Jamie Harley with the edit.

• Bend Sport Couture was created as a bridge between activewear and ready-to-wear fashion. Lu described the label's concept as clothing that could move from sport to everyday life without looking like conventional athletic gear.

• The word "Bend" reflects both the flexibility of the fabrics and the way the garments are intended to accommodate movement.

• Before establishing Bend Sport Couture, Lu worked as a costume designer on international film, commercial, and video productions. That background helps explain the video's emphasis on styling, silhouette, and visual atmosphere rather than product demonstration.

• Lu was born and raised in the Los Angeles area and had been based in Paris for many years when Bend Sport Couture was launched. The brand combined a Californian interest in sport with a more restrained Parisian fashion sensibility.