Synopsis

SonReal's "Believe" follows three people facing very different forms of hardship. A young boy endures relentless bullying, while two other characters struggle with personal setbacks and difficult circumstances. Their stories unfold in parallel as each reaches a point where giving up seems easier than continuing. SonReal appears throughout as a connecting presence, turning the song into a message of resilience. The video builds toward moments of movement and release, emphasizing the idea that hope can begin with a single decision to keep going.

Factoids & Trivia

• The video premiered on December 4, 2013, through SonReal's official YouTube channel.

• SonReal said the production required roughly three months of preparation before filming began, including finding suitable actors and locations.

• The young actor playing the bullied boy stood out to SonReal, who praised his commitment from the first day and predicted that he would eventually appear in movies.

• SonReal described the video as a visual expression of the song's message: people may feel like giving up or believe they have failed, but they still need something to hold on to.

• The production was made in cooperation with MuchFACT, a Canadian initiative that supported music-video production and Canadian talent.

• The song was produced by 2oolman.

• SonReal has said that he treats the making of his videos with the same seriousness as recording songs, sometimes spending months developing the visual concept.