Synopsis
Jultopia's "Gold" unfolds like a glamorized vision of a post-apocalyptic wasteland. Set against a stark desert landscape, the video follows the electronic musician through a strange, stylized world populated by rugged vehicles and larger-than-life characters. The imagery builds toward a surreal spectacle of movement, confrontation, and truck jousting, giving the clip a playful action-film quality. Its dusty setting, eccentric visuals, and deliberately excessive energy create a homemade Mad Max atmosphere that matches the song's aggressive, highly catchy electronic pulse.
Factoids & Trivia
- "Gold" was produced, directed, and edited by Jultopia himself, making it a notably self-contained project rather than a conventional label video.
- The video's central visual reference is the Mad Max tradition, but it approaches that world with a colorful, offbeat sensibility rather than strict dystopian realism.
- Truck jousting is one of the video's standout set pieces, turning the otherwise barren landscape into a deliberately absurd arena.
- The clip was presented as Jultopia's first music video following his debut album, "Hey."
- VICE premiered "Gold" as part of its December 2014 coverage of the track, describing its sound as occupying territory between Sleigh Bells and M.I.A.
- The official video was released through Vimeo, with the upload identifying the artist as Julian Master and directing viewers to Jultopia's music and download pages.