Synopsis
SULK's "Flowers" is a colorful, psychedelic performance video built around the band's energetic presence and the song's bright, optimistic mood. Rather than presenting a conventional narrative, the clip leans into vivid imagery and a loose, dreamlike atmosphere that suits the group's blend of shoegaze, psychedelic rock, and baggy Britpop. The visual approach reinforces the track's early-1990s character, pairing the band's guitar-driven sound with a playful, stylized presentation.
Factoids & Trivia
- "Flowers" was released as a single on April 1, 2013, through Perfect Sound Forever.
- The song was included on SULK's debut album, "Graceless," released on April 15, 2013.
- "Flowers" was one of the earliest songs written around guitarist Tomas Kubowicz's bedroom demos. According to vocalist Jon Sutcliffe, the band had been playing it for some time before recording it.
- The video appeared during SULK's early-2013 promotional campaign for "Graceless" and was premiered by Clash.
- The track also received exposure beyond the indie circuit, including plays on "Soccer AM" and Frank Skinner's show on Absolute Radio.
- SULK openly embraced the sound and visual culture of early-1990s British guitar music. The band cited influences including The Stone Roses, Curve, and Love, while contemporary coverage also connected the group with Blur, Suede, and the Madchester revival.
- The video is presented as a colorful counterpart to the song's optimistic tone, a quality Sutcliffe specifically highlighted when discussing "Flowers."
- The surviving online upload identifies Kell Mitchell in connection with the video.