Synopsis
Cisco Adler presents California's winter as an extension of summer, moving through a warm, carefree day filled with local shopping, smoking, guitar playing, and relaxed street scenes. The video mirrors the song's easygoing celebration of Southern California, emphasizing sunshine, leisure, and the idea that cold weather never truly arrives in Los Angeles. Its loose, lifestyle-focused approach feels more like a casual day in Adler's world than a traditionally staged narrative.
Factoids & Trivia
- The video was released in December 2012 as a seasonal counterpoint to snowbound winter imagery elsewhere in the United States.
- "California in the Winter" appeared on Adler's 2012 album Aloha, released through his Bananabeat label and collective.
- The track was produced by Cisco Adler and Jim Jonsin, making it one of the album's collaborations with an outside hip-hop hitmaker.
- A promotional campaign connected to the video was organized with Karmaloop, Neff Headwear, and the El Ganzo resort in Cabo San Lucas. The campaign offered fans a chance to win a trip to Cabo.
- The video's everyday, loosely observed style suits Adler's broader musical identity, which blends beach culture, reggae, hip-hop, rock, and Malibu counterculture.
- The song's central exaggeration - California reaching 95 degrees in the shade during winter - gives the video its deliberately escapist premise.