Synopsis

"Ride The Prejudice" is an abstract, fully animated journey through a shifting world of geometric forms, vivid colors, soft-bodied shapes and strange, dreamlike objects. Images appear, transform and dissolve into one another through rapid edits and visual associations rather than a conventional narrative. Portals, organic textures, graphic patterns and recognizable items continually reshape the blank space, creating a playful stream of motion that mirrors the track's intricate glitches, bright synths, sampled sounds and restless rhythmic changes.

Factoids & Trivia

• The video was released in June 2013 alongside Phonat's "Identity Theft" EP, issued through OWSLA.

• It was created by the Amsterdam-based creative collective Hello Savants, whose work combined 3D animation, motion graphics and experimental visual design.

• The collective described the piece as a sequence of shapes and colors connected through dreamlike associations rather than a conventional story.

• The video's non-linear construction was intended to echo the way Phonat's track is assembled from contrasting samples, rhythmic glitches and sharply changing electronic textures.

• The imagery combines polished computer-generated forms with more organic-looking surfaces, helping the animation avoid the cold, purely geometric appearance often associated with 3D graphics.

• Early coverage highlighted the video's biological-looking opening, geometric compositions and constantly transforming objects as key parts of its visual identity.

• The production grew out of an ongoing creative relationship between Hello Savants and Phonat, rather than a strictly conventional client assignment.