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System Of A Down - Sugar

Music Video
ArtistSystem Of A Down
SongSugar
DirectorNathan Cox
IntroNo
OutroNo
Sound MixStereo
Technical Specificationscolour - format unknown

Wiki

Synopsis

System Of A Down perform "Sugar" on a stark stage while rapid-fire editing surrounds them with images of war, political violence, mass destruction, and social unrest. An American flag appears alongside archival footage, including military formations, public executions, the Holocaust, the Upshot-Knothole Grable nuclear test, and scenes from Fritz Lang's "Metropolis." The confrontational montage turns the performance into a chaotic visual assault, matching the song's frantic sound and its hostility toward media influence, substance dependence, and destructive behavior.

Factoids & Trivia

  • The video combines the band's performance with footage from "Metropolis," Fritz Lang's 1927 German science-fiction film.
  • Its archival material includes scenes connected to war, the Holocaust, military power, public violence, and the 1953 Upshot-Knothole Grable nuclear weapons test.
  • The American flag is repeatedly placed against images of destruction, creating one of the video's clearest visual contrasts.
  • "Sugar" was the first single from System Of A Down's self-titled 1998 debut album.
  • The video's aggressive editing and controversial imagery helped make it an early MTV staple for the band, alongside the later clip for "Spiders."
  • The song's short running time, abrupt tempo changes, and intense vocals are reflected in the video's compressed, overstimulated editing style.
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