Synopsis

A dazed young man enters a supermarket, moving through the aisles in a detached, dreamlike state. As the electronic pulse of "The Jag" builds, the ordinary shopping environment gives way to surreal behavior, flirtation, and sexual fantasy. Customers and employees gradually abandon social restraint, turning the store into a playful, hedonistic space where desire crosses conventional gender boundaries. Starring Nathan Bexton, the video combines deadpan comedy, erotic provocation, and late-1990s club aesthetics in a deliberately disorienting supermarket fantasy.

Factoids & Trivia

• Nathan Bexton, who stars in the video, was also associated with Gregg Araki's film *Nowhere* and later appeared in *Go*.

• The video was filmed in Los Angeles and was released in 1999 alongside The Micronauts' "The Jag" single.

• Its presentation of openly fluid desire was later included in queer music-video programming, with critics highlighting the video's refusal to impose fixed boundaries of gender or sexuality.

• The song was released through Science, a sublabel of Virgin UK, with Astralwerks handling its US distribution.

• The Micronauts' official upload describes the surviving master as a Digital Betacam transfer, which accounts for the video's distinctly soft standard-definition image.

• The track later appeared in the soundtrack of the 1999 film *Splendor*, extending its connection with the same provocative, sexually charged visual world.