Synopsis

Sting appears in a stark, desert-like setting, where a small crowd reacts to him as though he were a miraculous, messianic figure. The solemn imagery builds toward an intentionally mundane reveal: Sting is actually presenting a miracle cleaning product called "Brand New 'Day Ultra.'" By recasting spiritual iconography as an overblown television commercial, the video turns the song's optimistic message into a playful satire of advertising, faith, celebrity worship, and the promise of instant renewal.

Factoids & Trivia

• The video is structured as a parody of bleach and laundry-detergent commercials, complete with a fictional product brand, "Brand New 'Day Ultra.'"

• Its central joke depends on a deliberate bait-and-switch: grand religious imagery initially suggests a miracle or revelation, before the presentation resolves into a conventional product pitch.

• "Brand New Day" was released as the title track and lead single from Sting's 1999 album of the same name. The album was released on September 27, 1999.

• The song features Stevie Wonder on harmonica. Sting described the composition as a kind of homage to Wonder, whose presence gives the track much of its bright, celebratory character.

• The full album version runs for more than six minutes, while the single edit is considerably shorter. The music video is built around the concise pop-single presentation.

• The album won the Grammy Award for Best Pop Vocal Album, while the title track won Sting the Grammy for Best Male Pop Vocal Performance at the 2000 awards.