Synopsis

38 Special perform "Once In A Lifetime" in a polished mid-1980s rock video built around the song's romantic message. Don Barnes handles the lead vocal as the band plays through a succession of dramatic performance setups, with the visual treatment emphasizing the group's musicianship and larger-than-life presentation. Rather than following a detailed storyline, the clip keeps its focus on the band and the emotional idea that genuine love may appear only once, giving the track a sleek, radio-friendly MTV presentation.

Factoids & Trivia

• "Once In A Lifetime" appeared on 38 Special's 1986 album "Strength In Numbers" and runs approximately 3 minutes and 39 seconds.

• The song was written by lead vocalist and guitarist Don Barnes with Canadian songwriter Jim Vallance.

• The video was made during a period when 38 Special were deliberately pursuing a more mainstream, hit-oriented sound and image instead of being viewed solely as a Southern rock band.

• Billboard reported in 1986 that the clip was made for the album's second single and that video exposure was helping broaden the band's audience.

• "Strength In Numbers" reached No. 17 on the Billboard 200, making it one of the band's strongest-charting albums.