Synopsis

Duran Duran perform amid a surreal fashion shoot populated by models, dancers, athletes, and fetish-inspired characters. The video moves through a series of sharply edited tableaux: catwalk poses, staged fights, mud wrestling, beauty treatments, and playful displays of glamour and provocation. The band appears as part of the spectacle rather than as traditional performers, reinforcing the song's fascination with image-making, voyeurism, and the commercial machinery surrounding fashion photography.

Factoids & Trivia

• The video was filmed at Shepperton Studios in England around August 13, 1981, shortly after MTV launched in the United States.

• The production was conceived for the extended "Night Version" of the song, giving it a longer, more elaborate structure than a standard promotional clip.

• Clothing for the band was designed by British fashion designer Antony Price, whose work helped shape Duran Duran's early New Romantic image.

• The uncensored version included nudity and sexually suggestive fetish imagery. The BBC banned it, while MTV only showed a heavily edited version.

• Duran Duran initially expected the video to circulate mainly in nightclubs with video screens. Its controversy instead helped make the band a major presence during MTV's early years.

• A censored version was commonly known as the "Day Version," while the longer uncensored cut was known as the "Night Version."

• The video was included with "Hungry Like the Wolf" on the band's award-winning short-form video release, which won the 1984 Grammy for Best Music Video.