Synopsis

The Black Crowes perform "Twice As Hard" inside and around a large mansion, with the band playing under the cover of night in a loose, atmospheric setting. Daylight scenes add a more relaxed contrast, including the musicians gathering for lunch during the guitar solo. The video emphasizes the group's earthy, blues-rock image rather than building a conventional narrative, presenting the band as a swaggering live unit at the start of its breakthrough period.

Factoids & Trivia

• "Twice As Hard" was one of four videos made to promote the Black Crowes' 1990 debut album, "Shake Your Money Maker," alongside "Jealous Again," "Hard to Handle," and "She Talks to Angels."

• The song was the opening track on "Shake Your Money Maker" and reached No. 11 on Billboard's Mainstream Rock chart.

• The Robinson brothers later recalled playing the song around 30 times in the studio before they were satisfied with the recording.

• The video helped establish the band's early visual identity: vintage rock attitude, blues-rooted performance, and a deliberately unpolished atmosphere that set them apart from the dominant late-1980s hard-rock style.