Synopsis

S Club 7 spend a sun-drenched day on a tropical-looking Malibu beach. The group relaxes by the shore while the men go fishing and gather coconuts, and the women sunbathe nearby. Waterfall footage, close-ups, and loosely staged performance shots give the video a glossy vacation atmosphere. Rather than following a storyline, it presents the band enjoying an easygoing outdoor getaway, ending with all seven members gathered around a campfire.

Factoids & Trivia

• The video was filmed in Malibu, California, using the location's beaches and waterfalls to create its tropical setting.

• Unlike several earlier S Club 7 videos, "Natural" does not use a narrative or connect to one of the group's television adventures. It is built around mood, scenery, and group performance.

• Two edits of the video circulated. One emphasizes Rachel Stevens relaxing on the beach, while another replaces some of that material with Paul Cattermole, Jon Lee, and Bradley McIntosh collecting coconuts.

• Rachel Stevens carries the lead vocal on "Natural," making the video especially notable for its focus on her close-ups and solo performance moments.

• The song appeared in three principal forms: the R&B-influenced album version, the more pop-oriented single version, and a video version with additional Rachel Stevens ad-libs. The video uses the latter.

• A remastered version of the video was later prepared for the group's 25th-anniversary campaign.