Synopsis

Set inside a Chinese scroll painting-inspired fantasy world, the video follows Andy Bell as a mystical figure who flies into a frozen garden. He discovers a woman immobilized by snow and uses a magical ball to bring warmth and spring back to the landscape, awakening her in the process. Their brief idyll is interrupted by a red demon that steals the object and traps them inside a giant snowball. Bell recovers the magic, defeats the creature, restores the garden and ultimately flies away as eternal spring returns.

Factoids & Trivia

• The opening scroll bears the inscription "Everlasting Winter," while the closing image changes it to "Everlasting Spring."

• The video's visual language draws heavily on Chinese landscape painting, scroll art and fantasy martial-arts imagery rather than presenting Erasure in a conventional performance setting.

• "Always" was released as a single in April 1994 from the album "I Say I Say I Say." It reached No. 4 in the United Kingdom and became one of Erasure's biggest US crossover hits, reaching No. 20 on the Billboard Hot 100.

• The fantasy narrative closely reflects the song's imagery of cold, melting ice, tides and emotional renewal, turning those ideas into a literal battle between winter and spring.

• The video received heavy rotation on MTV Europe and was placed on VIVA's A-list in Germany during May and June 1994.

• The song's video was later issued in an HD-remastered version through Erasure's official online channel, helping preserve one of the duo's most distinctive 1990s visual productions.