Client: Carl's Jr.
Year-Date: 2005-May

Biz Sector: Food (Excluding Confectionary, Desserts & Snacks)
Country: USA
Full Story: Paris Hilton washing a Bentley in sexy clothing and eating a giant burger.
Note2: paris hilton,carls jr
Notes: Paris Hilton washing a Bentley. So what? you might ask. But this ad for Carl's Jr.'s Spicy BBQ Burger rocketed to internet-hype-heaven faster than the makers could wish for. Some call it a soft-porn others an old-fashioned ad. You have to decide yourself. Carl's Jr. devoted a complete website to this campaign, including wallpapers and behind-the-scenes footage.
Official Homepage: www.spicyparis.com
Sound Mix: Stereo
Spot Name: Spicy BBQ Burger
Talent: Herself - Paris Hilton
Technical Specifications: colour - format unknown