The name of the poem is 'Nobody Knows It But Me' and was written by Patrick O'Leary, who works for the advertising agency that created the ad. Here are the words: 'There's a place that I travel/When I want to roam/And nobody knows it but me/The roads don't go there/And the signs stay home/And nobody knows it but me/It's far, far away/And way, way afar/It's over the moon and the sea/And wherever you're going/That's wherever you are/And nobody knows it but me.'