Three new ads from Mercedes-Benz hope to show the "enduring relationship" between the company and its customers. Two ads focus on photographs of the owners posing with their cars while the third ad shows the loyality between owner and vehicle.
" features the song "Au Reve" by DJ Cassius and closes with the tag line "No one ever poses with their toaster."
" is set to an acoustic guitar with a female crooning "Your picture is on my wall" and ends with the tag line "The Love Never Fades." The song is called "Amazed" (performed by Mozella) and was created specifically for the ad. Some people say it would sound as if performed by Norah Jones.
The third and most dramatic ad, entitled "Faithful
", showcases owners as their various accomplishments are mentioned on screen. A powerful orchestral tune is heard during the ad and was created by Martin Hewer with the production agency Amber Music for the ad.
Also, answers on this question here got a little off track:
In relation to an airline commercial, Diana Krall
with "I've Got The World on a String" got mentioned.
Another Mercedes-Benz Commercial with the slogan "Drive the Elements" uses Rammstein "Mein Herz Brennt