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Book recommendation: Advertising Now. Print

If you need to add a new tome of advertising writing to your bookshelf than this is for you!

Taschen books, the publisher of these high gloss books about everything related to pop culture release a new book covering the best in advertising.

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"Advertising Now! Print", subtitled "The art of selling: today's most effective and original ads" covers a wide range of creative, visionary and disturbing adverts from every sector of advertising.

The book tries to assemble "the world's best contemporary advertisements highlight(ing) the work of agencies in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are essays written by top creative directors including members and presidents of the jury in advertising Festivals such as the Cannes Advertising Festival and Clio Awards."

The series of books will soon also include "Advertising Now! Online" and "Advertising Now! Film"

links: -publisher's page -Buy it on amazon.com -Buy it on amazon.de -Buy it on amazon.co.uk

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# Posted by staff on Thu Jan 1 01:00:00 1970 | Category: Advertising

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