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How to write a good treatment

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> Dear Sir or Madam, > > Your web page captured my interest. I am looking for some information which I was not able to find anywhere alse. > > I am an amateurish freelance writer, however recently I have been asked to finish (adjust) one of my TV commercial visual for one of the sport brands. The Production Company inerested in that particular description wants to shoot a demo version as soon as my description is finished and proofread, then submit it to their agent. > > My questions are: > > In the visual description for a TV or a cinema commercial can I suggest and use the brand name of the product or the companycompany that I want to advertise and write about, or do I have to just write "sport shoes, sunglasses, etc?"

In general such treatments are as diverse as the finished films are. But as far as I know the biz the advertisers want to get a very focused and very custom product (ad) to feature their product. So you should work out the benefits and aspects that make this product unique. You dont' want to write a trewatment for sunglases in general - you want to write an ad for THEIR sunglasses: So use the brandnames etc.

> > What happen to the visual description if it is not going to be producted but still the advertised product's or the company's name is already writen and suggested in the manuscript? Would it be an "illegal" attempt to advertise the product and the company itself without their knowledge?

As far as I understand it: if they are not going to make the film, why should you keep the treatment? If your intent is to add it to your resume, then ask them first.

> > If you are unable to help please suggest any websites I could reffer to. > > Thank you for your time.

Best regards


# Posted by staff on Thu Jan 1 01:00:00 1970 | Category: TelevisionCommercials

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