As reported earlier in the article about the raise of online mini-sites for kids marketing to a young audience is booming. The most recent development - and a disturbing one indeed - is the newest idea of a start-up company from Massachusetts, USA called "BusRadio". As the name implies, the idea is to create a private radio station broadcasting to school-busses. Content is going to be a mixture of focused music, PSAs, kids contests and most important: ads.
Regarding the concept of the idea, the website (which is strictly sign-in now), sais: "Every morning and every afternoon on their way to and from school, kids across the country will be listening to the dynamic programming of BusRadio providing advertiser's (...) with a unique and effective way to reach the highly sought after teen and tween market." (over this article)
We will see what is next in the adver-sphere.