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Food marketing over the net to children

A recent article on the Washington Post blog makes us aware of a study published by the Kaiser Family Foundation. The tenor is that marketing to kids is on the way up, especially online. Nestle, Unilever and other corporations bet on online mini-sites that are tailored to the needs and interests of a young audience with the background intention of reaching young customers over a medium which is far richer than a 30-second spot on TV.

Most sites feature online games, limited features for interactive content and a lot of colourful design.

Go and visit: http://candystand.com/index.do http://kids.icecream.com/ http://www.calippo.com/ http://candystand.com/index.do or the site of Chips Ahoy! Soccer Shootout, Chuck E. Cheese's Tic Tac Toe, Pop-Tart Slalom, M&M Trivia and more...

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# Posted by staff on Thu Jan 1 01:00:00 1970 | Category: Advertising

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