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Online beatbox mixer to demonstrate broadband

Among Verizon's efforts bundled under the "Richer, Deeper, Broader"-campaign is the new Beatbox Mixer. Developed by R/GA the Beatbox Mixer is an online toy that enables the website visitors to play around with pre-produced tracks by famous beatbox artists and re-arrange them in an individual manner, mixing music, sound and video.

Verizon's idea behind the tool is that the experience will deepen the branding effort of the campaign, which is now running for over a year. The tool shows off latest online technologies as well as pushing the need for broadband to kick-off new online services.

website: -R/GA -Beatbox Mixer -Verizon


# Posted by staff on Sat Jul 1 15:10:00 2006 | Category: Advertising

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