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Gene Kelley goes Hip Hop

in a recent Volkswagen Golf GTI commercial.

The UK based visual effects house ne-o took classic footage of Gene Kelly from the film Singin' In The Rain (1952).

The result is a very convincing advert with an updated version of Kelley dancing to Hip Hop beats and making it kind of cool.

The Volkswagen advertisers surely reached what they had in mind with the re-launch of the Golf GTI series of cars. To build a car for a young focus group and accompagnie it with a cool advertising campaign.

Be sure to check out ne-o's website Also see the Clipland entry for the Commercial which is officially titled "Rain".

Also, the spot made quite an impact on the web with various blog posts discussing the topic as well as the obligatory YouTube posting. And numerous others around the web

Update: Ne-o recently released a great spot for Toyota called 'Human Touch'


# Posted by staff on Tue Aug 1 13:04:00 2006 | Category: TelevisionCommercials

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