Nearly each week in the past few months we hear about a new revolution or the next giant acquisition or merger in the online social video market. The next big thing: Google buys YouTube to supplement its own social video venture Google Video.
So what can we expect after the merger?
1. YouTube will change! After the much talked about trouble of youtube with illegally uploaded videos, Google will have to and will resolve this issue finally. The first steps are already made: Google signed deals with Sony BMG and Warner to distribute videos on Google Video. Also, it is probable that YouTube soon won't be the 100% free fun-service anymore. They will charge for some services, maybe high-quality downloads, maybe more, maybe less. Let's hope they revert to displaying ads on the site and keep it as free as possible.
2. Google will try to catch up with iTunes. Apple started a business with selling music videos to iPods. Google Video started out as a pay-for service and switched later to becoming a YouTube clone. They will now surely go back to the initial idea and try to sell music videos. An interesting move is that Google will allow AdSense publishers to show music-videos-with-advert bundles on their websites. So you might soon see Google provided music videos here on Clipland.
3. Which brings us to point 3. Google will solve the YouTube traffic problem. Google has giganto server farms all over the world. YouTube can now finally relax and rely on Google's computing resources to crunch-numbers while encoding/transcoding uploaded videos and for the backend distribution of videos.
BTW: our official suggestion in case of a rename: GooTube