International Student of the Year 2006 is ... Daniel Jacob!
Three little pigs hear the wolf knocking at the door and win "The Sixpack", Luerzer's Archive International Student of the Year Award trophy.
On August 20th exactly 7,400 readers, all members of the worldwide creative community, have cast their vote: 24-year old Daniel Jacob of the Miami Ad School/ESPM, Sao Paulo, is the winner of Luerzer's annual International Student of the Year Award. The winning ad, for Walita brand mixers, demonstrates the product's "super-resistant jar" by covering the three little pigs belljar-like, protecting them from a hungry and visibly frustrated wolf. 1
The Students Contest section published in issues Vol. 4-2005 to Vol. 3-2006 of Luerzer's Archive featured a total of 37 ads created by students from around the globe. These campaigns were selected from over 1,000 ads submitted by a total of 98 schools and universities, up on last year's figure by more than 600. During the past two months, Luerzer's readers were invited to select the "Luerzer's Archive International Student of the Year 2006" online at www.luerzersarchive.com
The winner will travel to YoungGuns, the advertising festival for young creatives in Australia, where 800 guests will watch him being handed an individually produced sixpack of "Student of the Year Beer" together with the Winner certificate. All nominees, i.e. all those whose work was featured in the past six volumes of Luerzer's Archive magazine, will receive a Luerzer's Archive certificate.
About the contest: In terms of the number of jurors, "Luerzer's Archive International Student of the Year Award" is the world's biggest student competition of its kind. Menno Kluin, Luerzer's "International Student of the Year 2005," has since started his career at Saatchi & Saatchi, New York and won a Bronze Lion at this year's Cannes festival for the Tide to Go Stain Removal Pen.